Back in 2016 our founders Kristin and Benjamin Kennedy set out to create a new type of non-alcoholic adult beverage. Kristin began experimenting with bitters, sours and vinegar from the kitchen of their Denver home making non-alcoholic botanical cocktails for friends, family and neighbors.
"Some non-alcoholic drinks are nice but what's the point" was a statement heard from friends time and time again. Kristin and Ben knew that cannabis could be a natural, healthier way of bringing the "point" to a non-alcoholic drink. It just needed to taste as good as the alcoholic version. Those early experiments and formulas developed in their kitchen inspired our four varieties today.
Our product development team worked alongside a culinary council, comprising chefs, mixologists and food scientists to determine the exact flavor profiles within Fable. The team identified trends within ingredient & flavor profiles, consumer buying habits and emerging social responsibilities, to include sustainability and conservation.
We only use real ingredients in Fable. The sediment found at the bottom of Fable is representative of the fact that we only use ingredients of the highest quality. Whole plant extracts as opposed to chemicals or flavoring. You won't find sediment in seltzer water.
Our cannabis is always sun-grown in California, free of both pesticides and chemicals. We source our cannabis from private farms in both Mendocino & Humboldt counties.
“We wanted to make a real drink with real ingredients, not a seltzer water or soda. A premium drink that truly offered an experience in consumption like that of a fine cocktail. A product people would drink intentionally"
We invite you to enjoy Fable just as it comes, however, we will always insist you drink it chilled.
Cannabis for Conservation is a nonprofit whose mission is to conserve natural resources, restore degraded ecosystems, and educate communities to prevent further impacts from unsustainable cannabis cultivation.
Fable proudly supports CFC’s sustainability initiatives in California. If you’d like to support, you can take action here:
Subscribe to receive updates, upcoming product launches, special events and exclusive offers.
From field to sip, only the highest quality botanicals grace Fable bottles.
The perfect match for anyone looking for a tantalizing alternative to alcohol.
Giggle harder. The intriguing tingle and buildable, predictable experience keeps you in control.